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Knowledge Intensive Services and Changing Organisational Forms

26-27 November 2003

The Impact of National Institutions and Globalization on Management Consultancies

Glenn Morgan and Andrew Sturdy
(Warwick Business School and School of Management, Imperial College)

Abstract

This paper will examine how the growth and development of management consultancies has been influenced firstly by national institutional contexts and secondly by the increasingly internationalisation of management consultancy firms and management knowledge. The first part of the paper will be based primarily around the 'varieties of capitalism'/'divergent capitalisms' approach. It will present data showing the different structures of the management consultancy market in various European societies and how these relate to distinctive institutional effects. The second part of the paper examines the top 20 firms in the industry. There are a variety of ways in which such firms act, ranging from a 'global firm' model (in which there is high standardisation across national contexts) to a 'federal firm' model (in which nationally based operations are run relatively independently from each other). These models in turn structure capacities for the leveraging of the assets of the management consultancy firm across national borders.

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